Open source, oneshot-gtm
The distribution system, with the source attached.
Research, outreach and follow-up in one engine, MIT licensed. Every paid call leaves a signed receipt, so the spend is traceable.
I model the economics. Then build the system.
Go-to-market engineering, from the first funnel model to the product, creative, and distribution.
Start with a cold readOne person, from the model to the build.
Your checkout says nothing.
An AI checkout agent that recovers abandoned carts through conversation.
An AI version of you is earning money right now.
Some call it your soul.
Cove Estates, acquisition analysis
The deal I advised against.
With a 5% commission split two ways, the ads cost more than each villa earned. I recommended walking away.
- Average villa price
- $245,000
- Your share of commission
- 2.5%
- Commission per villa
- $6,125
- Media cost per sale
- $8,242
Per closed villa−$2,117
Cove Estates DACH investigation. These are projections, not observed sales results. Media costs only.
Engineering, in practice
You can inspect the work.
Working together
Start small. Build on evidence.
- 5 days
The cold read
One funnel: what is broken, what it costs, and whether I would build. In writing.
- Before the build
The model
Cost per lead, conversion at each stage, contribution per sale. Tested first.
- 4 to 8 weeks
The build
One channel: funnel, creative, tracking and CRM. You own the assets and the ad account.
- Monthly
The run
I operate it, report acquisition cost and conversion, and stop what is not working.
Start a project
Bring me your funnel.
Five days, one funnel, and a written answer: what to fix, what to test, and whether to build.
My work for the European Handball Federation: 308K users migrated, 11.7M+ consent subjects, and a streaming API serving an archive of 50K+ videos.Project readme, August 2026
