Go-to-market engineering, from the first funnel model to the product, creative, and distribution.
Start with a cold readOne person, from the model to the build.
An AI checkout agent that recovers abandoned carts through conversation.
Some call it your soul.
Cove Estates, acquisition analysis
Six weeks of research led to a simple answer. With a 5% commission split two ways, the projected ad spend exceeded the commission on each villa.
I recommended walking away. The model belongs before the build, while there is still time to change the decision.
Cove Estates DACH investigation. These are projections, not observed sales results. Media costs only.
Engineering, in practice
Open source, oneshot-gtm
Research, outreach, and follow-up in one engine. Each play has a trigger and a cadence. Every paid call leaves a signed receipt, so the spend is traceable.
MIT licensed. Read the code, run it, or see how it works before we talk.
Working together
Five days, one funnel. I identify what is broken, what it is costing, and whether I would take the build on. You get the answer in writing.
Cost per lead, conversion at each stage, and contribution per sale. We test the assumptions before committing to the build.
Four to eight weeks to build and test one channel. Funnel, creative, tracking, and CRM. We measure it against the model. You own the assets and the ad account.
I operate the system monthly, report acquisition costs and conversion, and change or stop what is not working.
Start a project
Start with a conversation. The cold read takes five days and gives you a written view of what to fix, what to test, and whether to build.
My work for the European Handball Federation: 308K users migrated, 11.7M+ consent subjects, and a streaming API serving an archive of 50K+ videos.Project readme, August 2026
